There are places around town where I am simply known as the hummus girl. Like, Hey! So glad to see you! You’ve got the hummus right?! It’s quite an odd thing to be known for and you’d swear with the feverish way people ask about it that it would actually be code for marijuana. It’s really not though – it’s just that the hummus I sell at these pop up markets is that good!
Every so often I set up farmer’s markets in corporate offices to sell food but also to promote the home delivery aspect of the business I work for. (I work for an online grocery company, Irv & Shelly’s Fresh Picks). I bring tons of local, organic produce along with a select number of grocery items, baked goods and eggs but it always plays out the same way – hardly anyone buys the produce. It’s strange. I’m most excited about the fresh fruits and vegetables and yet everyone skips right over these. Sometimes people will feel compelled to tell me why they’re not buying any produce. Oh shoot! I just went grocery shopping yesterday or I love going to my local market on the weekends. There’s no need for an excuse but I think it’s interesting that some people feel they need to offer one up. I get it, you’re not always going to stock up on produce while you’re on your way to lunch at the office but what gets me is the people who make fun of the fruits and vegetables. It’s typically young guys together in a group, ribbing each other about the healthy offering.
Bro 1: Oh look Brian! Don’t you love kale? Hahahaha!!
Bro 2: No way dude! I don’t eat vegetables! Hahaha!! Why don’t you get some lettuce?
Bro 1: Yeah right! Maybe if it tasted like bacon!
And then they walk away laughing about how ridiculous it is to value healthy foods and how awesome it is to eat shit. Ugh. But anyway I digress. I’ll rant about our society’s misconception that eating healthy vegetables and fruits is emasculating (because real men eat meat dammit!!) another time. While I don’t sell a lot of produce I always sell out of cilantro jalapeno hummus. I guess I am like a drug dealer in that I offer free samples of the hummus knowing that my unsuspecting victims will soon be hopelessly addicted (that is what drug dealers do, right?). I think it’s so popular because people who don’t like hummus like it and people who don’t like spicy like it. Somehow everyone can get on the cilantro jalapeno hummus train. Unfortunately the company that makes the hummus (Enrique Jiminez foods) recently went out of business. The food business is a tough game and a lot of little guys doing the right thing often get pushed out. It is a shame and it makes me even more adamant that we should all buy locally whenever possible.
I set out to recreate the cilantro jalapeno hummus myself and it turned out awesome! Slightly spicy and full of cilantro with a lime twist! There’s a little smokiness from the cumin which rounds it all out. It takes under 15 minutes to throw together so there’s really no excuse not to try it! The flavors get even better as it sits so feel free to make a double batch so you can have some in the fridge on the ready.
Cilantro Jalapeno Hummus
1 16 oz can Garbanzo Beans, drained
1 cup Cilantro, loosely packed and then chopped
2 TBS Tahini
2 Garlic Cloves, roughly chopped
1/4 tsp Cumin
1 TBS Olive Oil
Cut the stems off the jalapenos and then cut in half lengthwise. Remove the seeds and inner membranes. Turn your broiler to high. Drizzle a small amount of olive oil on the jalapenos and place on a baking sheet. Broil on high for 5 to 6 minutes (cut side down) until softened and the skins begin to blister.
While the jalapenos are cooking place the garbanzo beans, cilantro, tahini, garlic and cumin in a food processor. Squeeze the juice from the lemon and lime and then season with salt and pepper. Once the jalapenos cool, roughly chop them and add them to the rest of the ingredients. Process on high for 1 to 2 minutes until smooth. With the motor running drizzle in the olive oil. Taste the hummus for seasoning, adding more salt or pepper if necessary. Process again to incorporate any added seasoning and serve with tortilla chips (preferably with a margarita or tecate in hand!)